“..upholds the primacy of sense experience and empirical evidence as the basis for knowledge and research. The term was coined by Auguste Comte to emphasize the ..rejection of value judgements ..privileging of observable facts and relationships, and the application of knowledge gained by this approach to the improvement of human society.” See Calhoun (2002)
“Positivism defines knowledge solely on observable facts and does not give any credence to non-observable entities such as feelings and values.” See Javed (2008)