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HSS Research Methodologies: Media Analysis

Definition | Media Analysis

"The examination, interpretation and critique of both the material content of the channels of media of communication and the structure, composition and operations of corporations that either own or control those media. Media, in this sense, refers to what used to be called the mass media, the means of communication of information to large numbers of people – television, radio and newspapers. It now encompasses multimedia, the electronic networks of communication made available by the Internet." See Cashmore (2006)

Media content analysis is a sub-set of content analysis and applies a systematic method to study mass media as texts, including interview transcripts, film narrative and forms, TV programs and content of newspapers and magazines.

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