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HSS Research Methodologies: Content Analysis

Definition | Content Analysis

“A group of formal and especially statistical techniques used to analyse texts. ...began as a method for analysing propaganda during World War II; it consisted mostly of evaluations of the relative significance of subjects, as based on the incidence of particular words and phrases. This counting and sorting of words was one of the first applications of computers in the social sciences.

...expanded to include to include the study of a range of qualitative issues, including stylistic, thematic, and ideological aspects of texts, as well as other media and genres (e.g. photography and advertising).” See Calhoun, C. J. (2002).

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