These are concise, readable and up-to-date summaries covering specific markets and regions created by specialist market research publishers like Euromonitor or Gartner. They may be a combination of original research conducted by the authors or summaries and analysis of existing research and data from sources including:
National statistics offices
Company financial data and reports
Interviews with people in the trade
Summaries of business news
Here's an an example of a market search report.
Reports are the best source for market research but they are usually not freely available online. For example, I ran this search on Google recently:
And this was a typical search result I found:
Note the price! Its typical to pay between €300 and €5,000 for a report that may be only ten pages long. This is because these reports tend to be very market specific, they have short shelf-lives and they're created for industry. If you Google for market research with a specific report in mind, you'll probably find exactly what you want, but it will be behind a paywall.
As DCU students you have free access to reports from two sources, Passport and to a lesser extent via Business Source Complete. Here's a short introduction to using Passport:
If you can't get access to a report that has exactly what you want, try broadening your search. For example, if you're looking for info on the market for flat-screen TVs in the UK and you get nothing, try broadening your search geographically (flat-screen TVs in Western Europe) or by market (consumer electronics in the UK).
