Once you have determined your audience and their specific needs and interests in your research, it is crucial to ensure that you correctly utilise available communication channels in order to create credibility and publicise your research with maximum effect. The first step is to evaluate your institutional profile.
Use relevant keywords in your biography in order to make your profile more much more prominent on Google
Sell yourself! – list achievements, i.e. research funding, awards, projects
Link to your other accounts, i.e. personal website, blog, LinkedIn, ORCID iD