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Your Subject Librarian - Ronan Cox

As your librarian, a central part of my role is providing subject specific assistance when required. Should you have any business queries or wish to book a session, please do not hesitate to get in touch!

Phone Me: 01 700 7352

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Resource Spotlight January 2019 - WARC

Access to WARC

Please feel free to access & use this resource & encourage others to do the same!!!

Value Proposition

The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It also includes marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources.

Audience

Addressing the needs of multiple stakeholders, from students keeping up to date with the latest marketing trends to faculty conducting research for publication and teaching; this resource will benefit students, faculty and researchers alike.

Potential Usage

Marketer's Toolkit 2019

Introduction

This guide points to the wide range of high quality Library resources available for students and faculty of DCU Business School. Click through the tabs to learn about:

  • finding books and eBooks
  • finding a specific journal article
  • finding journal articles on a topic
  • citing and referencing your sources

Purchase Suggestions

I am always happy to hear your thoughts and ideas!

If you come across any materials that you feel support the existing collection or would be useful for your class, please let me know.

Business Thought Leaders